About DigitalWeb21

You deserve a consulting partner who has actually been inside ecommerce.

Most agencies learn ecommerce by working with merchants. We learned it by building the platforms merchants run on — co-founding one of the leading ecommerce platforms and helping thousands of stores grow over two decades. That's a different kind of expertise.

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20+
Years
Inside ecommerce — not watching from the outside
1K+
Merchants
Helped build, grow and scale their stores
4
Platforms
Certified — Shopify, BigCommerce, Shift4Shop & Squarespace
100%
In-House
No outsourcing — U.S.-based, direct access

Who's behind this

Meet the founder

Jimmy Rodriguez — Founder, DigitalWeb21

Jimmy Rodriguez

Founder, DigitalWeb21

Ecommerce entrepreneur · Platform builder
20+ years helping merchants grow online

Before I was consulting for ecommerce merchants, I was building an ecommerce platform alongside them. I co-founded 3dcart — which became Shift4Shop — and spent years working side-by-side with business owners, helping them build, market, and grow their online stores.

After 3dcart, I worked with a leading AI-powered CX app for Shopify and BigCommerce merchants — helping thousands of stores implement intelligent automation for their support workflows, build AI chatbots, and improve the customer experience decisions that determine whether someone buys again. It's where my work expanded well beyond SEO.

DigitalWeb21 is where all of that experience comes together — platform consulting, customer experience, conversion, and search visibility. No large agency overhead. No outsourcing. Direct access to someone who has spent 20 years inside ecommerce, not watching it from the outside.

"Focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance."

— Jimmy Rodriguez · Shift4Shop Blog

Our Story

From building platforms to helping merchants grow on them

Years of working side-by-side with business owners — first building 3dcart, then helping thousands of Shopify and BigCommerce merchants automate their operations and CX — left me with a clear view of where merchants spend the most energy and get the least return.

DigitalWeb21 started as a specialized SEO consulting practice for ecommerce merchants. As clients trusted us with more of their business, the scope expanded naturally — because the merchants who benefit most from better search rankings are the same ones who need their platform, support operation, and checkout all working together.

Today DigitalWeb21 covers platform consulting, customer experience, conversion optimization, and search visibility — all delivered in-house, all grounded in real ecommerce experience. No outsourcing. No generic playbooks.

Headquartered in North Carolina 🇺🇸. All work done in-house, never outsourced.

Jimmy's background

2000s · 18,000+ MERCHANTS

Co-founds 3dcart

Builds one of the leading ecommerce platforms from the ground up — working directly with tens of thousands of merchants to help them build, market, and grow their online businesses.

SHOPIFY & BIGCOMMERCE

CX & AI Automation

Helps merchants implement AI-powered CX tools — automating support workflows, building intelligent chatbots, and improving the customer experience operations that drive repeat purchases.

1:1 CLIENT WORK

Ecommerce SEO Consulting

Begins working directly with ecommerce merchants on SEO — bringing platform expertise to a discipline most agencies approached generically.

DigitalWeb21

TODAY

Full ecommerce consulting agency

Commerce consulting, customer experience, conversion optimization, and search visibility — delivered by a single in-house team with no outsourcing.

What we actually do

Four areas of ecommerce expertise — all delivered in-house, all built on real platform experience.

🏗️

Commerce Consulting

Store setup, migrations, integrations & automations

Learn more →
💬

Customer Experience

Helpdesk setup, AI automation & CX optimization

Learn more →
📈

Conversion Optimization

CRO audit, A/B testing & checkout improvements

Learn more →
🔍

Search & Visibility

Platform-specific SEO & AI search visibility

Learn more →

How we work

The principles that guide every engagement

These aren't marketing values — they're operational commitments that come directly from what I saw fail at large agencies and what merchants told me they actually needed.

»

Transparency over promises

We tell you exactly what we're doing and why. No vague deliverables. No ranking guarantees that aren't ours to make. No hiding behind agency jargon.

»

Platform-specific, never generic

A strategy that ignores how your platform actually works isn't worth much. Everything we build is around your specific platform's architecture and constraints.

»

No outsourcing, ever

Every strategy, audit, and implementation is done in-house. Direct communication, no middlemen, no offshore teams executing work from a brief they didn't write.

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Consistent work compounds

SEO, CX, and conversion work aren't campaigns — they're compounding systems. Every improvement we make builds on the last. We're here for the long game.

Platform Partnerships

Certified by the platforms your store runs on

Each certification reflects hands-on expertise with that platform's admin, configuration, integrations, and architecture.

Shopify Partner
Shopify Partner
Verified expertise in Shopify's platform, collections architecture, and ecommerce ecosystem
BigCommerce Certified Partner
BigCommerce Certified Partner
Deep knowledge of BigCommerce architecture, SEO tools, and faceted navigation challenges
Shift4Shop Certified Partner
Shift4Shop Certified Partner
Certified Shift4Shop agency with hands-on experience built over two decades with the platform
Squarespace Circle Silver Partner
Squarespace Circle Silver 2026
Earned by agencies with proven platform expertise and consistent client results

Skills & Certifications

The expertise behind the work

Beyond platform certifications, these are the tools and disciplines we're trained in — directly shaping the quality of what we deliver.

Google Analytics Certified
Google Analytics
Certified in GA — traffic data, conversion paths, and performance reports read accurately, not just exported
SEMrush Academy Certified
SEMrush Academy
Advanced proficiency in SEMrush for keyword research and competitive analysis
IBM Generative AI for SEO
IBM Gen AI for SEO
Formal training in applying generative AI to SEO workflows responsibly and effectively
HubSpot Content Marketing
HubSpot Content Marketing
Content strategy, SEO-aligned writing, and distribution — applied directly in blog and page work

Ready to work with someone who's been inside ecommerce for 20 years?

Schedule a free consultation. Tell us where your store is, what's not working, and what you're trying to build. We'll be direct about whether we're the right fit.