Why it matters
Generic ecommerce advice doesn't account for your platform
Shopify, BigCommerce, Shift4Shop, and Squarespace each handle URLs, metadata, checkout flows, integrations, and content structure in their own way. A strategy that ignores how your platform actually works isn't worth much — no matter how good it sounds in a deck.
We know how each platform's admin works, what its constraints are, and what the fastest path to improvement looks like on each one. Select your platform below to see exactly what that looks like for your store.
Select your platform
What we do on your specific platform
Each platform has different strengths, different constraints, and different opportunities. Here's exactly what we focus on for each one.
Shopify
Ecommerce consulting for Shopify merchants — from store configuration to SEO, CX, and conversion.
Shopify's flexibility is its biggest strength — and its biggest challenge. Collections create duplicate content risks. The theme system has real limits. Apps add overhead. We help Shopify merchants get their store configured correctly, their SEO working properly, and their operations running efficiently.
What we know about Shopify
- Collections vs. categories — and the duplicate content implications
- Shopify's URL structure limitations and how to work within them
- App ecosystem — what's worth the overhead vs. what slows your store
- Checkout customization options and their conversion impact
- Shopify's built-in SEO tools and where they fall short
- Store setup & configuration
- App selection & integration
- Migrations to Shopify
- Fulfillment & order workflows
- Helpdesk setup (Gorgias et al.)
- AI automation for support
- Returns & refund flows
- CX audit & optimization
- CRO audit & heatmap review
- Checkout flow optimization
- Product page improvements
- A/B testing & ongoing CRO
- Collection page SEO
- Product page optimization
- Technical SEO & duplicate content
- Blog & content strategy
BigCommerce
Ecommerce consulting for BigCommerce merchants — leveraging the platform's capabilities without hitting its limits.
BigCommerce is a powerful platform with strong built-in SEO capabilities — but faceted navigation, URL structure complexity, and crawl budget management can hold stores back if not handled correctly. We help BigCommerce merchants get the most out of what the platform can do, without the workarounds that create problems later.
What we know about BigCommerce
- Faceted navigation and its crawl budget implications
- URL structure options and canonical strategy
- BigCommerce's native SEO fields and how to maximize them
- Integration ecosystem — ERPs, CRMs, fulfillment platforms
- Headless and API-first configurations
- Store setup & configuration
- ERP & fulfillment integrations
- Migrations to BigCommerce
- Catalog & variant management
- Helpdesk setup & optimization
- AI-powered support automation
- Returns & order management
- CX audit & journey mapping
- CRO audit & funnel analysis
- Checkout & UX improvements
- Category page optimization
- A/B testing & ongoing CRO
- Faceted nav & crawl budget
- URL structure & canonicals
- Category & product page SEO
- Technical SEO & schema
Shift4Shop
Ecommerce consulting for Shift4Shop merchants — with expertise that goes back for years.
Our relationship with Shift4Shop goes deeper than certification — our founder co-founded 3dcart, the platform that became Shift4Shop. That means we know it from the architecture up: why certain decisions were made, where the platform excels, and where merchants run into limitations that need specific workarounds.
If you're on Shift4Shop and running into platform-specific issues that support tickets haven't resolved, this is the right place.
What we know about Shift4Shop
- Platform architecture — from the ground up
- Built-in SEO tools and their full capabilities
- Integration options and API behavior
- Common configuration issues and how to resolve them
- 301 redirect strategy and URL management
- Store setup & configuration
- Integration troubleshooting
- Shipping & payment setup
- Debugging complex issues
- Helpdesk integration setup
- Order management flows
- AI-powered support routing
- Returns & refund automation
- CRO audit within platform limits
- Checkout UX improvements
- Product & category page CRO
- Ongoing conversion testing
- Category page optimization
- Technical SEO & crawlability
- Internal linking architecture
- 301 redirect management
Squarespace
Ecommerce consulting for Squarespace stores and websites — maximizing what the platform does well.
Squarespace provides a strong technical foundation and a genuinely good ecommerce feature set — but it has real constraints around custom code, content structure, and platform-level SEO that require specific knowledge to navigate. We help Squarespace merchants get more from what the platform already does well, and work around what it doesn't.
What we know about Squarespace
- Custom CSS and Code Block architecture and its limits
- Squarespace's built-in SEO settings and what they actually control
- Dynamic content blocks and what requires platform settings vs. code
- Commerce features — products, inventory, checkout behavior
- Third-party integrations available within Squarespace's ecosystem
- Store setup & product configuration
- Checkout & payment setup
- Integration with external tools
- Page design & Code Block work
- Helpdesk integration setup
- Order management configuration
- AI support automation
- CX audit & journey review
- CRO audit within platform tools
- Page & checkout UX improvements
- Copy & CTA optimization
- Ongoing conversion testing
- Page structure & content hierarchy
- Metadata & SEO field optimization
- Internal linking strategy
- Blog & AI visibility strategy
Platform Partnerships
Certified by the platforms we consult on
Each certification reflects hands-on expertise — not just familiarity. We've earned these through years of work inside the platform's admin, architecture, and ecosystem.
Shopify Partner
BigCommerce Certified
Shift4Shop Certified
Squarespace Circle Silver 2026